jhameia:

wyvernsdreams:

rhubabe:

who decided popcorn was the official movie food

I actually have a serious answer for this.

Popcorn was such a cheap but highly popular in demand food, and people loved it as a treat because it was fast, buttery, and salty.  While a lot of other businesses at the time were failing because of the Great Depression, the business for production and sale of popcorn thrived because it was so cheap and popular.  When WWII came around, other snacks and candies became harder and harder to obtain due to strict rations during wartime, which only encouraged the production and sale of popcorn to compensate.  Which… no one seemed to mind.  It was a tasty treat everyone loved, and it helped out agricultural businesses and so much more.

In any case, popcorn became the official movie food because movie theatres, just like many other business venues during this particular era, weren’t really doing so well with as tight as things were.  And with the popcorn business booming and its huge surge in popularity, movie theatres took advantage of the opportunity and started selling this tasty treat as concession.  Not only did the sale of popcorn in movie theatres encourage people to come and buy movie tickets, but the concession sales for popcorn just by itself was enough to keep theatres in business.

Basically, popcorn is the official movie food because the popcorn industry is what kept the movie industry afloat by keeping theatres and the demand for cinema alive.

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